I was just sitting here, doing vital research for a piece I’m writing, and I heard this ad from the “Beef, it’s what’s for dinner” people. But this was different. I’m already one of those people whose desert island food is a cow, but this ad, it got to me. The announcer was friendly, warm, seductive. This was not my mother’s beef commercial. (Well, of course not, since it wasn’t God talking to me. Yep, goin’ to hell.) I couldn’t place the voice, but I wanted him to come over for beers and burgers. So I Googled, and I found out why I was suddenly consumed with a desire for a breakfast of steak and steak, with a side of steak. Matthew McConnaughey is the new voice for the beef council, replacing Sam Elliott. Now, I think Mr. Elliott is a fine actor, but Matthew? One of my secret boyfriends (TM Mrs. G). Beef
cake. It’s who’s what’s for dinner.
According to the official press release, “The campaign change will be signaled by a new and distinct campaign voice that embodies the qualities unique to beef: passion, protein and strength.” Passion and strength? Yep, Matthew’s got those. Protein? I just don’t know. Beef council, I think you need to send your voiceover man over, so I can
taste test out the protein part. You can listen to the spot and swoon for yourself here.
Why do I think the beef website is going to be getting a lot more visits? Really, their recipes section of the site ought to just continuously play the radio spots over and over. I’ll surf for HOURS. Or better yet… have Matthew do little recipe videos. Shirtless.
Tofu and lentil council? If you want my attention, you’d better see if Jodie Foster’s looking for some easy work, STAT. And, um, make her look like she did in that scene in “Contact.” Yeah, you know the one I’m talking about.